"No other company has ever received that kind of attention for a product launch," Yoffie says. "It's unprecedented."...The company's masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod)
read more | digg story
Sunday, March 11, 2007
Harvard Professor: "Apple Generated $400 Million of Free iPhone Publicity"
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment